Market Caters To Senior Citizen

GROSSRAESCHEN, GERMANY - MARCH 23: Rosemarie Fernandes-Maleitas, an employee at Seniorenfachmarkt Deliga, a specialist retail store catering to senior citizens, models a coat to a group of elderly shoppers at the Deliga store March 23, 2006 in Grossraeschen, Germany. The Deliga store features clothes, shoes, household and personal items, foods, schnapps and other goods that address the needs of elderly people. Owner Angelika Deliga, who opened the store a year ago, markets it through travel agencies and receives busloads of senior citizens three times a day, whom she welcomes with free coffee and cake and a fashion show. Deliga says she plans to franchise the concept across Germany. Germany is undergoing fundamental demographic change and has the lowest birth rate in Europe. (Photo by Sean Gallup/Getty Images)

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